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Good and bad reviews

Many people like to read reviews of something or somebody - a product, service or company. Very often people do not like to write favorable/positive reviews, but are willing to spend a lot of time and effort writing something negative or express their outrage with the company , person or product.
 Of course, it’s obvious when a person feels dissatisfaction, it moves him/her. But why, then, we do not write reviews when we liked something? If we write positive reviews, it is very rare (and even then, we usually have to ask or remind people about it). Maybe because humanity is just getting more unfriendly and unwelcoming? There are more negative emotions in us, than good ones.
These conclusions are drawn from a simple analysis of shopping in our store for the period from 2003 to 2013. During this period of time we have processed about 1,000 orders, of which only about 3-4 people have written negative reviews, 4-5 wrote positive. But for some reason negative reviews still in the lead, even though they are fewer.

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